PRESS: Social Business College Announces New Social Media Business Solutions Course

Special note: Looking for channel partners to sell this onsite/online webseminar course vital for any small-to-large business.

“Everything is Social”

Social Business College Announces New Social Media Business Solutions Course

Course Updated with 60 New Topics and 200+ Slides

Onsite or Online Via Webseminar

BOULDER – Social Business College (http://socialbusinesscollege.com) announced the immediate availability of an onsite or online 4-5 hour course on social media, social business, media applications, social business products, social platforms, social gadgets-apps, social business futures, marketing-communications and other topics (see course outline below). Called SMBS-Social Media Business Solutions, "this is an exciting action-packed, results-oriented and bottom-line focused course designed to shorten the sales cycle, reduce customer support costs and improve media-standing reputation for a business of any size," noted Tom Cross CEO. Social Media Solutions is a new introduction to those new to social media, wake-up call to those sitting on the sidelines and ROI focused for those who wonder "where the money" seeking more revenues or seeking lower costs. Instructors are proven marcom-marketing communications SEO-search engine optimization, SEM-search engine marketing, Twitter, Facebook, as well as and certified ConstantConstant experts. Course topics include but not necessarily limited to: - Why Marketing, Why Not Just Selling? - What is Marketing? - Social Business Models - B2B-Business-to-Business - B2C-Business-to-Consumer - P2P-People-to-People - SEO/SEM-Search Engine Optimization/Marketing - PPC-Pay-Per-Click and other Analytics - Social metrics and ROI-Return on Investment and TCO-Total Cost of Ownership - Crowdsourcing - right sizing, new business development models - Four Key Human Communications Paradigms - 1-1, 1-X, X-1, X-X - Four Key Communications Technology Paradigms - Machine and Artificial Intelligence - Organizational Social Networks - Communications/Collaboration, Process & Business Intelligence, Individual, Content Management - Social Media Business Corporate Integration - Enterprise Content Management - Complex Document Content Management - Departmental Groupware - Process & Business Intelligence - Groupware - Communications & Collaboration - Wikis, Blogs - Organizational Marketing - Internal Social Networks - SharePoint, Yammer, Newsgator, etc. - Contact Center Integration and Response - "Constant Courtesy" Coffee Break - New Tools - Acquire, Connect, Engage, and Grow - 5 Key Customer Types - #1 Rule in Customers - Top-10 Reasons for Social Media Marketing such as: - Start selling - Upsell - Pitch-sell - Re-sell - Cross-sell - Followup selling - Shorter selling - Outselling - Support selling - "constant courtesy" - Cool selling - Today's technology is not tomorrow's technology - Ways "pads" support mobile marketing communications Social Media Technology - new or renewed - New Social Media Technology - Tablets, Machines, Kiosks, AI - Social Media Mobile Apps - iPhones/iPads and others - Age and Social Media – “You are when you were when” Coffee/Discussion Break - In the beginning - domains names - Search - Search is NOT Social - 3 Key Google Search Spaces - Search Advertising Google Adwords - Getting to be #1 and, Most Importantly, Staying There - Analytics - Exact Science? - The "New" Google UI-User Interface - Websites & Social Media Experience - Why Most Websites Suck - "If your website sucks, they think you do to" - #1 Rule of Websites - Social Media Communications Integrated Websites - Integrated Social Media & Contact Centers - Getting In & Staying On the Mind of Your Customers" Strategic Customer Assessments In Top-10 Assessment Areas Using the CrossNetPoints Model 1 – Customer 2 – Content 3 - Media Channels 4 - Channels of Distribution 5 – Apps 6 – Technology 7 – Organization 8 - Brand 9 – Random 10 - Vision

Part Two or as customized

- Social Media Marketing Defined - Social Media "Word of Mouth" - Social Media Shortening & Closing Sales - Endorsements to Purchase Cycles - It's Free but Your Time is Not Free - Place - One of the Four Marketing P's - Place, Now Online - Timing is Everything - Integrated Communications Calendars - Benefits of Sharing - Social Media Marketing - Best Practices - Goals - Dis-engaging "Lurkers" - Creating a Social Media Presence - Where are Your Customers? - Promotion Types - Email Marketing - 6 Functions it fulfills for Social Media - Email Marketing Metrics - Measuring What You Mail - Newsletters - Events & Event Marketing - Online Surveys - Investor/Stakeholder/Community Relations - White Papers - Webinars - TradeShows - Print & Magazine Ads - Billboards - Podcasting - Conference calls - Press Conferences - TV advertising - Press Releases - Building a Presence - Video - YouTube - Twitter - Linkedin - Your First Words - Content is Everything - Focusing Your Presence - Blogs - Blogs - Why They Fail - Setting up a Blog - Writing for a Blog - Marketing a Blog - URL Shorteners - Stock Photo-Video-Image Services - Picture is worth a lot of words - Facebook - Basic Anatomy of Facebook Page - Facebook for Business - Anatomy of Contact Center Facebook Integration - Facebook Advertising and Marketing - Facebook business case studies - Creating a Presence on Linkedin - Basic Anatomy of Linkedin Page - Linkedin Integration with Email Marketing - Twitter - Basic Anatomy of Twitter - Creating a Presence Using Twitter - Avoid Being a "Twit" on Twitter - Google+ & Google Circles - "Other" Social Media Technologies - so many, so little time. - Building Your Social Marketing Network - Integrating Twitter with Newsletter (Email), Facebook, Blogs, etc. - Growing Virally, not Socially - #1 Rule of Content is ….. - Being the Expert - Social Media Don'ts - At Least if you're Not Lady Gaga - Reuse, Reuse, Reuse - A Few of 50 Real-Life ROI Case Studies - What Really Works? - Measuring Your Own Success - Like Exercise Do It Daily - Let Tools Help Manage - What To Monitor - Responding to the Negative - Social Media Marketing Success - Social Media Success for SMB - B2B, B2C, P2P - Social Media Security - Social Media Compliance - Regulatory and Common Sense Rules - SEC-FINRA, PCI, SOX - More Compliance - SEC Rules 17a-3 17a-4 & NASD Rule 3110 - Future Trends, Solutions and Technologies

End Course can be customized and outline subject to change without notice.

About Social Business College Social Business College (http://socialbusinesscollege.com) is an independent forum on Social Media Communications Training, MARCOM-Marketing-Communications Applications, Contextual Communications, Media Communications, Social Business Applications, Artificial Intelligence, UC-Unified Communications and next-generation media. Related links include http://socialbusinesswire.com. Solutions include: CrossPinPoints - MARCOM-marketing-communications online calendar (http://www.crosspinpoints.com) , Pictagrams - iPhone/iPad apps (http://pictagrams.com), TECHtionary (http://techtionary.com), iMakeupModel (http://imakeupmodel.com) and others.

Social Business College sponsors the Social Business College Summit and other educational events. # # # TAGS: Social media training, SEO training, social media services, Social media conferences, social business events, social media, social business, social business wire, email marketing, facebook marketing, facebook training, twitter, linkedin, social media compliance, blogging, event marketing, constant contact, online survey, email newsletters, social media training boulder, boulder social media training, blogger trainer, blogger training boulder, marcom services boulder, marketing communications services, twitter training, twittering, twitter, training twitter, newsletters, marcom, newsletter services, marketing services, social media education, strategic customer assessment, strategic marketing assessment, marketing assessments, social media assessments, customer marketing assessment, marcom calendar, marketing communications, marketing, marcom reports, marcom dashboard, dashboard marcom, edcal, marketing dashboard, editorial calendars, PR calendar, social media calendar, social media business, social business college, event management, trade show management, PR management, Social media conferences, social business events, social media, social business, social business wire, email marketing, facebook, linkedin, social media compliance, blogging, event marketing, constant contact, online survey, email newsletters, social media, newsletters, marcom, consumer marketing

"I have known Tom for close to seven years now. In 2005, As Director of MARCOM at Carrier Access, he saw the great possibilities of the online VoIP system we were building and worked hard to help us get the word out both internally and externally. Since then, he has followed the unique and exciting opportunities of my venture startup. Over the past year when funding has been available, Tom has created exciting user training, Marcom strategy, channel sales, online tutorials, and consulted on other new venture strategies as well as making investor presentations. He is smart, determined, persistent and has a great asset to my company. I highly recommend Tom for any of your marketing, communications, advertising, SEO, website, customer sales, corporate presentations, training, strategy and other needs you may have." Roger Toennis CEO RockIT

Here are some of the marketing-communications (marcom) solutions available:

- Strategic Planning, Market/Business Development (Qwest, BellSouth, ICG and others)

- Newsletters (e.g. www.lyncuserforum) from Constant Contact Certified Experts

- Webseminars ("Highest Scores Ever" - Microsoft)

- Customer Case Studies (Winner of "Best Customer Case Study" from Broadsoft)

- White Papers (Top-10 Tips for VoIP Implementation - XO)

- SEO (top placement of key words in Google), e.g. Google IVR Lync

- Social marketing (Twitter, social media course) Twitter accounts @techtionary @beautyapps

- Social Business College - social media training (course evaluations available)

- Articles (XO, Qwest and others)

- Press Releases (Gold Systems, RockIT SimpleSignal and others)

- Training delivery (Qwest, TimeWarner, Cox Cable and many others)

- Course development new courses (Qwest, Microsoft, others)

- Elearning course development and delivery (Qwest)

- Videos and Flash tutorials (RockIT, TECHtionary, Social Business College)

- Consulting (product, strategic planning, crossnetpoints model)

TECHtionary.com produces marketing solutions, dealer and customer training programs, online presentations including iPod and PC formats sales brochures, virtual installation manuals and animated online presentations. TECHtionary.com has more than 3,015+ free online animated presentations on data communications, internet, wireless, SIP, OCS-Office Communications Server, VoIP-Voice over Internet Protocol, PBX Systems, central office switching, protocols, telephony, telecommunications, networking, routing, IPTV, WiMax, power systems, broadband, WiFi-wireless fidelity and other related technologies available at http://www.techtionary.com. More details on training are available by calling Tom Cross at 303-594-1694 or [email protected]. Thomas Cross is a magazine columnist with many key technology publications and a member of the Technical Board of Advisors for the VoIP-Security Alliance. He holds Comptia Security+ and other certifications.

About Cloud/Skype/Lync User Forum

LyncuserForum.com is an independent forum on Contextual Communications, UC-Unified Communications, Skype, Apple, Google, Microsoft Lync Communications Server and other solutions. LyncForum sponsors the Lync Summit and other educational events. Lync Forum provides classroom and webseminar training as well as a non-production communications server environments for those IT departments without additional equipment, budget or time. This allows planners and users to test ideas, dial in and dial back out, IM file transfers, remote desktop sharing, video conferencing, run scenarios, review logs, break linkages and learning about new telephony features and network access. Lync Forum is also designed for both the system integrator/consultant who wants to learn about Lync without having to build their own system as well as the enterprise customer who doesn't have the time, resources or knowledge to develop one. Lync User Forum Labs are designed to be "hands-on" or "over-the-shoulder" with experts available for Q&A; and classes for feature-specific review.

Lync User Forum is a vendor-independent laboratory environment designed for learning, technical guides, knowledge resources and online "live" services. Lync User Forum provides planning, project management, consulting, training, case studies, white papers, speaking engagements, market/customer research, network planning and other services. For more go to http://www.lyncforum.com and is an independent Forum. Microsoft is a trademark of Microsoft Corporation.

Lync Summit will have keynotes from Lync MVPs, Media Gateway/SBC experts, customers, planners and others. Attendees and exhibitors will receive thousands of dollars in valuable videos, training courses and online access to a "live" Lync system. There will be sessions on Lync Planning, QoS, Compliance, Endpoints, Phones, Security, Firewalls, Media Gateways, PBX Integration, Mobile Lync, Communicator, WAN-Bandwidth Planning, Customer Applications, Troubleshooting, Session Border Controllers and others.

About Tele/Presence Forum

TPF provides education, research, and events designed to improve awareness of the benefits of tele/presence whether video, audio, computer, multi-media, web and other systems. Among the many benefits, Tele/Presence can: - Reduce sales cycles - and are proven to increase revenues - Reduce business costs - travel, downtime, meeting delays, business processes - Improve productivity - increased coordination yields improved customer communications - Accelerates communications - faster communications means faster product cycles - Reduce customer communications disasters - reduce impact of crisis situations

For prospectus, speaker, exhibitor, information, please contact Tom Cross [email protected] or 303-594-1694.